It is high time you reframe your ideas when it comes to making detailed plans with regard to digital marketing. Chuck the idea of constantly talking to your PR lead or your marketing manager to decide what needs to be done.
These ideas will tell you how you can go about doing the whole thing:
Create exciting profiles
You are not paying the guys sitting in the marketing department for nothing. They need to convert leads or prospects into sales. At the same time, outdated methods of marketing are also not going to take you or your team anywhere. Create a data evangelist or a story teller for your marketing team.
A story teller will exactly convey the message to the target audience in the form of a colourful story. This way, the audience are able to visualize the kind of products or services, you intend telling in the market. The guy whom you choose as the recruit need not be an MBA guy from Marketing management. He can be a story writer from the film industry or a post graduate in English literature. All that matters is that he/she needs to be the keeper of stories for your particular brand.
This is the exact profile for a data evangelist:
You procure data/ information in almost every form of the digital world, be it web site analytics vault or from the sales team or social media or marketing automation. The data evangelist needs to make sure all the teams are liaisoning and leveraging efforts with each other. In other words, he/she makes sure that inter departments are clearly communicating with each other. This gives insight into what kind of marketing techniques or gizmos actually work in your company’s favour.
Create a landing page optimization
The in-thing in today’s digital world is to create a landing page for your company. In other words, the moment a web user clicks on your company’s products or services, by default your company’s page opens up. The reach is better, when you make the landing page of your e-site as attractive as possible. You can include video snippets from You Tube or Google plus to your landing page so that more web users are tempted to open up the web page. The reach is better this way. And you can discover more prospects/leads getting converted into sales.
Effective management of social media
Try your hand at using different forms of social media, in order to maximize conversions. You can exhibit your products and services through Face Book, LinkdIn, Twitter, Google Plus, You tube and Pinterest.
At the same time, you can also display your attractive array of products via Snapchat, Four Square, Vine, I tunes and Instagram. Somewhere, somehow down the line, target audience should click.
You should also take adequate steps to manage social media effectively and be quick to respond to customer queries and grievances.
These ultra-modern marketing techniques definitely should take your e-business to sky rocketing heights. You can also approach a reputed digital marketing agency in Mumbai, to provide you better ideas or create an e-site on similar lines.