Marketing is going viral these days. Advertising or campaigning for products/services via radio or television is becoming less popular these days. You get a wider reach or rather able to cater to net savvy users belonging to a different niche, by promoting online marketing techniques. A look at how this can be done effectively.
I am going to introduce you to the lesser known marketing techniques and re-iterate as to how these measures can turn out to be very successful, in the long run
Ad Retargeting
You can easily track the web users who were on your site, using browser cookies. Once they leave your site, the products or services which they viewed on your web page, will come back or re-appear in the form of advertisements across different websites.
The purpose of the technique is pretty simple. When you look at an ad campaign for the very first time, only 2% of the actual content gets registered on your mind. Whereas, repetitive viewing of same niche of products and services creates a reasonable level of brand awareness and you can give a try on the product. Incidentally you can convert prospects into sales.
Make your e-page easily accessible on mobile phones or smart phones
The current age techno-freaks are more comfortable carrying across their mobile phones or tablets as against desktops and laptops. According to Forbes, a leading financial magazine, it is estimated that 87% of online sales will take place through mobile phones or tablets by the end of 2017. Hence you need to make your e-store accessible to mobile devices, so that more consumers are hooked to your site, as such. For easily visibility of your webpage, the social media company can help you with the right strategies.
Include more of pictures and infographics and less of content
A lot of visuals and interesting photos can be captured from social networking sites like Instagram, Google+ or Pinterest. You can use more of pictures and include infographics or video snippets and data capture can be fairly minimalized. Obviously your tweet or updates are going to be shared across SEO companies and social media sites. You can also aim at diversifying the company’s content across social media channels like Facebook, Twitter, Linked In, and Instagram.
You can approach a leading online marketing company to help you with the set-up of your new e-site, incorporating these techniques.